Tendances
From Insights to Actions: How Decision Intelligence is Transforming E-commerce Strategies
The pandemic has accelerated digital transformation in retail, with e-commerce sales growing exponentially since 2020. Online retailers now have access to more data than ever before, which means that brands must find ways to utilize this insight-rich data faster than their competitors to gain a competitive advantage and meet shifting customer preferences. To do this, retailers are turning to decision intelligence, which leverages AI and automated data analysis to augment human decision-making, providing faster insights to business teams and data analysts.
