Our impressions of EuroShop Düsseldorf

As part of the « Creative France » initiative led by Business France, the French Tech and the PICOM (retail startup association), Verteego was a very proud exhibitor at Euroshop 2017 in Düsseldorf, the world’s largest trade fair for retail industry, a unique place to meet all the most innovative retail actors.

Because smart data is a priority in most of the represented products, technologies, strategies and concepts, it has been for Verteego five days full of innovation, networking and discussion with the worlds leading retail companies and partners.

Euroshop : facts and figures

After five days of activity, Thursday 9th March 2017 saw the world’s largest trade fair for retail get closed. Held every three years in Dusseldorf (Germany), Euroshop is a very ambitious and innovative event that puts together all the different activities linked to retail. In a few figures, Euroshop gathers around 2400 exhibitors from more than 60 nations, about 110 000 visitors coming from more than 130 countries over 127 000 m2 of net exhibiting space. Crazy!

The 7 dimensions

The fair breaks into 7 clearly defined dimensions: pop marketing, expo & event marketing, retail technology, lighting, visual merchandising, shop fitting & store design and food tech & energy management. With a very high product variety and tomorrow’s concepts represented, the fair once again simply showed how creative and dynamic the retail industry is.

3 trends

Because Euroshop managed to bring an exhaustive vision of the retail industry, the fair has the role of atrend setter that reflects the key questions the industry is currently examinating. As regards to the 2017 edition, the most highlighted trends were retail digitalization, tailor-made omnichannel solutions and emotionalization of the customer experience. Good to know, data can play a key role in all of these topics.

Data, digital and AI

Because retailers have to reinvent their stores, business models and are constantly looking for new solutions, everything around disrupting technology was very hot. Moreover, one of the most dominant themes at Euroshop was without surprise the digital transformation as a key driver for the shopper experience from both online and offline perspective. As a consequence, data potentials and especially artificial intelligence that deals with retail data were triggering lots of curiosity from the innovation teams shopping for inspiration and tomorrow’s solutions . « Countless discussions and lots of questions on how smart data could solve day to day business issues ». In fact and as an answer, Verteego was happy to provide various demos and business cases such as customer segmentation, real time product recommendation, traffic and global performance forecasting and many others that we hope inspired future customers.

To be followed.